Joseph, Missouri, and was the originator of the iconic self-rising pancake mix that would later become known as Aunt Jemima.” Though new to store shelves, said PepsiCo, “ Pearl Milling Company was founded in 1888 in St. One of several large CPG brands that has pledged to review or phase out high-profile legacy brands amid criticism that they enshrine and perpetuate offensive racial stereotypes, PepsiCo said the Pearl Milling Co name was chosen following consultation with “ consumers, employees, external cultural and subject-matter experts, and diverse agency partners.” "As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers' expectations," said Kroepfl, who said the brand would donate a minimum of $5m over the next five years to “ create meaningful, ongoing support and engagement in the Black community.” New name developed in consultation with mix of stakeholders While work has been done over the years to update the brand “in a manner intended to be appropriate and respectful, we realize those changes are not enough,” PepsiCo marketing VP Kristin Kroepfl explained last year. The Quaker Oats Company (which had acquired the Aunt Jemima brand in the mid-1920s) later hired Anna Robinson to play Aunt Jemima at the Chicago World’s Fair in 1933.
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